Design

Creators
Thinkers
Strategists
BRAND DESIGN PACKAGE DESIGN SURFACE DESIGN

OUR MIDWEST MANTRA

Kay James Design is a woman owned, award winning design studio with Midwestern roots. We deliver purposeful design solutions that connect with the hearts and minds of consumers. Our best in class processes are grounded in research. With decades of experience, we serve leading CPGs and industries—such as personal care, food & beverage, household and automotive. While our home is in the Midwest; we are Global in how we work. Whether you’re launching a new disruptor brand, renovating an established brand or seeking unique seasonal or special packaging, our pragmatic approach and world wide network allows us to offer you diverse perspectives and fresh creative results.

DESIGN CREATORS

Enhancing The Vision

Background:

Consumer connection is at the heart of every brand we work with. We offer solutions beyond the package design to create captivating narratives that spark stories worth telling.

Solution:

Focusing on print pattern and functional communications, we created additional foundational tools to drive the inner packaging design development. This resulted in a collection of brand ownable print and pattern artwork and on product design cues.

•  Inspirational Foundational Tool
•  Print and Pattern
•  Product Aesthetics
 Navigation
 Production Adaption

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Solutions to Better Your Business

Background:

As a strategic partner, we work to approach all projects purposefully. In our Discover phase, we headed to NeoCon at Chicago’s Merchandise Mart immerse ourselves in commercial interior design trends, gaining inspiration for the B2B design aesthetic for Kleenex Professional. After workshops, pillar strategizing and prototyping with carton finishes we presented a completed carton portfolio. To help with sell-in, we recommended and designed a lookbook for the sales team.

Solution:

Focusing on the business problem to solve and the B2B consumers environmental aesthetics, we elevated, ready to sell Kleenex Professional cartons. Our designs created a look and strategy that is outselling club stores, private labels and other professional facial tissue brands.

•  Consumer Insights
•  Industry Knowledge
•  Original Print & Pattern
 Business Solutions
 Increased Sales

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DESIGN STRATEGISTS

The Brands
We Serve

The Brands We Serve

Our Services

Strategic Design

Market Research

Trend Forecasts

Consumer Insights

Brand Design

Architecture

Brand Marks

Assets

Guidelines

Packaging Design

Line Extensions & Refreshes

Limited Edition & Seasonal

New Concept

Benefit Iconography

Global, National & Private Label

Surface Design

Print & Pattern

Illustration

Emboss & Functional Cues

Limited Edition & Seasonal

Production Design

Adaptation Guidelines

All Panel Layouts

Mechanical Art Files & Rep Skus

Vendor Managed Services

Our Process

Design Thinking is the standard of how we work. It is defined as a non-linear, iterative process that our team uses to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is a highly collaborative, effective and relevant creative process that delivers with a purpose, drives quick decisions, improves speed to market and prevents costly rework. We begin with an upfront, extensive investigation which allows us to offer our clients the necessary clarification and definition that specifies desirable, feasible and viable design solutions. Along the way, we facilitate collaboration and integrate feedback early and at all stages of development. The result is focused design that places consumers at the heart of everything we do.

Our Team

We know that no project is the same! That is why our team is a group of unique individuals with a diversity of skills, talents and interests. This allows us to be nimble and accommodate each project needs. Whether you’re seeking a new brand refresh, reimagining your portfolio, needing print ready files or managing your brand assets, we will work as an extension of your team—pairing you with the right talent to get the job done.

DESIGN CONNECTION