Kay James Design is a woman owned, award winning design studio with Midwestern roots. We deliver purposeful design solutions that connect with the hearts and minds of consumers. Our best in class processes are grounded in research. With decades of experience, we serve leading CPGs and industries—such as personal care, food & beverage, household and automotive. While our home is in the Midwest; we are Global in how we work. Whether you’re launching a new disruptor brand, renovating an established brand or seeking unique seasonal or special packaging, our pragmatic approach and world wide network allows us to offer you diverse perspectives and fresh creative results.
Consumer connection is at the heart of every brand we work with. We offer solutions beyond the package design to create captivating narratives that spark stories worth telling.
Focusing on print pattern and functional communications, we created additional foundational tools to drive the inner packaging design development. This resulted in a collection of brand ownable print and pattern artwork and on product design cues.
• Inspirational Foundational Tool
• Print and Pattern
• Product Aesthetics
• Production Adaption
As a strategic partner, we work to approach all projects purposefully. In our Discover phase, we headed to NeoCon at Chicago’s Merchandise Mart immerse ourselves in commercial interior design trends, gaining inspiration for the B2B design aesthetic for Kleenex Professional. After workshops, pillar strategizing and prototyping with carton finishes we presented a completed carton portfolio. To help with sell-in, we recommended and designed a lookbook for the sales team.
Focusing on the business problem to solve and the B2B consumers environmental aesthetics, we elevated, ready to sell Kleenex Professional cartons. Our designs created a look and strategy that is outselling club stores, private labels and other professional facial tissue brands.
• Consumer Insights
• Industry Knowledge
• Original Print & Pattern
• Business Solutions
• Increased Sales
Line Extensions & Refreshes
Limited Edition & Seasonal
Global, National & Private Label
Print & Pattern
Emboss & Functional Cues
Limited Edition & Seasonal
All Panel Layouts
Mechanical Art Files & Rep Skus
Vendor Managed Services
Design Thinking is the standard of how we work. It is defined as a non-linear, iterative process that our team uses to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is a highly collaborative, effective and relevant creative process that delivers with a purpose, drives quick decisions, improves speed to market and prevents costly rework. We begin with an upfront, extensive investigation which allows us to offer our clients the necessary clarification and definition that specifies desirable, feasible and viable design solutions. Along the way, we facilitate collaboration and integrate feedback early and at all stages of development. The result is focused design that places consumers at the heart of everything we do.